Senior Manager - Product Marketing
Core
Lead global product marketing initiatives for InMobi's Performance DSP, developing go-to-market strategies, positioning, and messaging to scale the platform in the mobile ad tech landscape.
Role type
Senior Manager, Product Marketing
Builds
InMobi's Performance DSP (mobile in-app performance advertising platform)
Domain
Mobile advertising technology / Performance marketing
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, sales enablement, competitive analysis, cross-functional collaboration, market research, KPI definition, narrative writing
Preferred skills
Mobile advertising platforms, app install campaigns, performance marketing solutions, multi-product lifecycle management
Technologies
Performance DSP, App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Cross-platform Attribution
Responsibilities
Develop market positioning and sales enablement materials; Collaborate with Sales and Product teams to create consistent product messaging; Prepare sellers for client meetings and industry events; Incubate alpha/beta features from launch to scale; Bridge client feedback to product development; Establish KPIs for product success; Evaluate and adjust marketing strategies based on market dynamics; Conduct competitive analysis and win/loss assessments; Partner with marketing teams on demand generation and brand design plans.
