Manager I, Performance Marketing
Core
Manage performance marketing budgets and execute mobile user acquisition campaigns to drive player growth and profitability for mobile games.
Role type
Manager I, Performance Marketing (User Acquisition)
Builds
Mobile game user acquisition campaigns across Meta, Google, TikTok, DSP, and influencer channels
Domain
Mobile Gaming / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Media buying, campaign strategy, A/B testing, partnership management, creative testing, stakeholder presentation, data analysis, Excel proficiency
Preferred skills
Mobile user acquisition experience, Facebook Ads, Google Ads, funnel conversion metrics, retention rates, LTV predictions
Technologies
Meta Ads, Google Ads, TikTok Ads, DSP Networks, SDK Networks, CTV
Responsibilities
Manage performance marketing budgets across multiple channels, strategize and optimize mobile campaigns, negotiate creative solutions, grow marketing partnerships, design and execute A/B testing, present results to leadership, work cross-functionally with product and data teams, source new partners, identify future risks
Seniority
Manager I, hands-on IC with team leadership potential