Head of Performance Marketing
Core
Lead end-to-end digital acquisition and performance media strategy to drive profitable growth across ecommerce and omnichannel for two UK jewellery brands.
Role type
Head of Performance Marketing
Builds
Digital acquisition campaigns and omnichannel growth strategies for H. Samuel and Ernest Jones
Domain
Retail / Luxury Jewellery / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid Search, Paid Social, Programmatic, Affiliates, SEO, Full-funnel optimisation, Attribution modeling, Incrementality testing, Team leadership, Budget management, Data analytics (GA4, Adobe Analytics, Power BI)
Preferred skills
Experience in retail, ecommerce, luxury, or agency environments
Technologies
Google Ads, Meta Ads, GA4, Adobe Analytics, Power BI
Responsibilities
Define and deliver performance marketing strategy, Lead and optimise full channel mix, Drive profitable growth in traffic and revenue, Manage multi-million-pound marketing budget, Partner with Ecommerce and CRM teams, Build and develop the performance marketing team
Seniority
Senior, hands-on IC with leadership responsibilities