Sr. Director, Performance Marketing
Core
Own end-to-end performance marketing strategy for user acquisition and re-engagement across Yahoo's consumer product portfolio, driving growth through paid search, social, programmatic display, and emerging AI-driven channels.
Role type
Sr. Director, Performance Marketing
Builds
Yahoo's consumer media portfolio (Mail, Finance, Sports, News) via paid media and agentic AI workflows
Domain
Consumer Internet / Digital Advertising / AI Marketing
Deliverable
production ML models | product features
Required skills
Performance marketing strategy, team leadership, P&L management, attribution modeling, incrementality testing, SQL, DSP management, agentic AI adoption, cross-functional alignment
Preferred skills
Media company experience, Yahoo ecosystem familiarity, AI-native buying platforms
Technologies
SEM, paid social, programmatic display, Yahoo DSP, SQL, BI platforms
Responsibilities
Own full-funnel performance marketing strategy and budget; Build and scale the performance marketing team; Partner with Data Science on measurement frameworks; Lead adoption of agentic AI workflows; Establish reporting infrastructure and KPI frameworks; Manage platform partner relationships
Seniority
Senior, hands-on IC with leadership scope
