Senior Manager, Paid Search
Core
Lead and scale a performance marketing business focused on affiliate commerce and consumer acquisition by owning paid search strategy and execution.
Role type
Senior Manager, Paid Search
Builds
Scalable paid search growth engines and operating models for Yahoo Commerce
Domain
Digital advertising, affiliate commerce, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search strategy, Google Ads, Microsoft/Bing Ads, performance analytics, generative AI tooling, budget management, cross-functional leadership, agency management
Preferred skills
Affiliate marketing, landing page optimization, conversion APIs, search automation, matrixed organization experience
Technologies
Google Ads, Microsoft/Bing Ads, Claude
Responsibilities
Own overall paid search strategy across Google and Microsoft/Bing; develop scalable growth plans balancing revenue and profitability; oversee campaign execution and optimization; partner with CRO teams to improve landing page performance; mentor team members and manage external agency partners; drive improvements to attribution and reporting systems.
Seniority
Senior Manager, hands-on leadership