Senior Digital Sales & Performance Marketing Expert
Core
Drive end-to-end digital sales performance across web and mobile channels for a financial services organization, managing the full customer journey from traffic acquisition to conversion and post-sales engagement.
Role type
Senior Digital Sales & Performance Marketing Expert
Builds
Digital sales strategies, performance marketing campaigns, and optimized user journeys for a financial services client.
Domain
Financial Services / Digital Marketing & Performance
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital sales strategy, performance marketing (paid & owned media), funnel optimization, A/B testing, data analytics, SEO/content optimization, stakeholder management, cross-functional collaboration
Preferred skills
Experience with Adobe Analytics, SEMrush, programmatic advertising, creative format testing
Technologies
Adobe Analytics, SEMrush, web analytics platforms, programmatic ad platforms
Responsibilities
Develop and implement digital sales strategies to improve conversion; manage end-to-end performance marketing campaigns across paid and owned channels; analyze funnel performance and build dashboards to translate insights into actions; optimize digital content and landing pages for SEO and conversion; test new acquisition channels and sharing best practices; align and manage stakeholders on campaign execution.
Seniority
Senior, hands-on IC