Senior Manager, Digital Shop & Buy
Core
Leading the strategy, business performance, and continuous optimization of the digital sales channel to drive growth in acquisition, conversion, and digital containment.
Role type
Senior Manager, Digital Sales Strategy & Channel Performance
Builds
Digital sales channel capabilities, customer journeys, and growth initiatives for Allstate's digital Shop & Buy platform.
Domain
Insurance / Digital Commerce / E-commerce
Deliverable
product features
Required skills
Digital sales strategy, channel performance management, funnel analytics, experimentation design, cross-functional leadership, business case development, stakeholder influence, team building, data-driven decision-making
Preferred skills
Insurance or financial services industry experience, regulated industry compliance knowledge, advanced degree, digital commerce certification
Technologies
Digital analytics tools, web analytics, sales reporting tools, AI/automation platforms
Responsibilities
Define and lead the digital sales strategy and roadmap; own the digital channel scorecard and KPI governance; evaluate opportunities for AI and advanced analytics; build and lead the digital sales team; influence cross-functional partners to resolve barriers and accelerate initiatives.
Seniority
Senior Manager, functional leadership with direct or functional reporting responsibilities
