Lead Analyst, Digital Analytics - Comcast Business
Core
Driving strategy, measurement, and performance optimization of Comcast Business's digital ecosystem to impact revenue growth and customer experience.
Role type
Lead Digital Analytics Manager
Builds
Actionable insights, measurement frameworks, dashboards, and executive narratives for marketing and product teams.
Domain
Telecommunications / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Digital analytics strategy, KPI definition, funnel analysis, customer journey mapping, campaign performance measurement, data governance, A/B testing design, executive communication, team leadership
Preferred skills
Adobe Analytics, CDP implementation, data warehousing collaboration, attribution modeling
Technologies
Adobe Analytics, CDP
Responsibilities
Define digital analytics initiatives aligned to business objectives; translate complex datasets into actionable insights; analyze end-to-end customer journeys; measure cross-channel campaign effectiveness; oversee analytics tagging and data quality; deliver executive reporting and visualizations; support experimentation strategies; mentor analysts.
Seniority
Senior, hands-on IC with leadership responsibilities
