Performance Marketing Manager
Core
Own Moom's paid media channels end-to-end, managing strategy, execution, and reporting to drive conversions across D2C markets.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and TikTok Shop initiatives for a health/wellness D2C brand
Domain
D2C E-commerce / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager, TikTok Ads, TikTok Shop, GA4, Triple Whale, A/B testing, DCO, budget allocation, funnel analysis, creative briefing
Preferred skills
Health/wellness category experience, multi-market campaign management
Technologies
Meta Ads Manager, TikTok Ads, GA4, Triple Whale
Responsibilities
Execute paid media campaigns across Meta, TikTok, and Google; Manage end-to-end campaign setup, audience segmentation, and budget allocation; Run DCO and systematic A/B testing; Brief content team on performance asset requirements; Own weekly and monthly performance reporting with attribution and ROAS analysis; Manage TikTok Shop campaigns; Identify funnel drop-off points and collaborate on landing page optimization; Monitor spend pacing against budgets; Stay ahead of platform changes and algorithm updates
Seniority
Mid-Senior, hands-on IC