VP of Performance Marketing
Core
Lead global digital strategy and performance marketing to drive customer acquisition, optimize paid/owned media ROI, and support rapid expansion from 550 to 1,000+ stores.
Role type
VP of Performance Marketing and Global Digital Strategy
Builds
Unified MarTech stack (CRM, localized SEO tools) and scalable performance marketing campaigns for a multi-store retail chain.
Domain
Automotive retail / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Global digital strategy execution, performance marketing campaign management, MarTech stack architecture, data analytics for optimization, M&A marketing due diligence, budget efficiency and cost optimization, cross-functional leadership, KPI definition and reporting.
Preferred skills
MBA or advanced degree, experience scaling operations from 550 to 1,000+ locations.
Technologies
CRM, localized SEO tools, digital advertising platforms.
Responsibilities
Execute immediate quick wins to demonstrate ROI within 90–180 days; lead marketing due diligence and digital onboarding for newly acquired locations; audit spend across 550 stores to eliminate waste and reallocate capital; build out a unified MarTech stack to support rapid expansion; develop and implement comprehensive performance marketing and digital strategy; drive planning and optimization of campaigns across paid, owned, and earned channels; utilize data analytics to identify optimization opportunities; establish and monitor KPIs for digital campaigns; collaborate with cross-functional teams to align initiatives with business strategies; lead and mentor a high-performing team of digital marketing professionals.
Seniority
VP, strategic leadership and team management