VP, Performance Marketing
Core
Strategic leadership for end-to-end execution and optimization of an omnichannel growth engine driving high-volume lead generation and profitable revenue growth.
Role type
VP, Performance Marketing
Builds
Omnichannel lead generation engine across digital (SEO, Paid Search, Social, Programmatic, Affiliate) and offline (Direct/Shared Mail) channels.
Domain
Home improvement services / B2C
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Omnichannel strategy, SEO management, Affiliate portfolio scaling, Direct mail campaign lifecycle management, $50M+ budget allocation, Conversion rate optimization (CRO), Executive reporting, Team leadership, Vendor/agency management, Greenfield market expansion
Preferred skills
Data-driven decision making, Cross-functional partnership, Fast-paced environment adaptability
Technologies
Google Ads, Meta Ads Manager, Programmatic DSPs, SEO tools
Responsibilities
Develop and execute holistic performance marketing roadmap, Oversee technical SEO and content strategies, Scale affiliate portfolio, Manage physical mail campaigns, Optimize marketing spend allocation, Lead landing page testing and funnel optimization, Monitor and report key performance metrics, Partner with Brand, Mar-Tech, Accounting, Call Center and Sales teams, Lead and mentor in-house marketing team, Act as primary point of contact for external agencies, Lead performance marketing transition for divisional rebranding, Develop Go-to-Market playbooks for greenfield territories, Report performance results to CMO and Executive Leadership Team