Senior Digital Marketing Analyst
Core
Own and scale paid lead generation campaigns to connect teachers with schools in the U.S.
Role type
Senior Digital Marketing Analyst (Growth)
Builds
Paid lead generation engine for teacher recruitment
Domain
Education technology / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, A/B testing, data analysis, strategic forecasting, cross-functional collaboration, competitive analysis
Preferred skills
Google Ads, Meta Ads, job board platforms, Google Analytics, SQL, marketing automation
Technologies
Google Ads, Meta Ads, job boards, Google Analytics, SQL
Responsibilities
Plan and optimize paid lead gen campaigns across job boards, Google Ads, and Meta; run A/B tests to improve conversion and lower acquisition costs; analyze campaign data to drive strategic decisions; identify new growth opportunities and channels; partner with Operations, Sales, and Product; report performance to senior leadership
Seniority
Senior, hands-on IC