Digital Marketing Specialist – Performance
Core
Plan, execute, optimise, and report on paid media activity across multiple brands to drive qualified leads and commercial outcomes.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns and reporting dashboards for a not-for-profit employment services organization
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, A/B testing, audience segmentation, budget pacing, ad copywriting
Preferred skills
LinkedIn Ads, TikTok Ads, Microsoft Ads, CRM platforms (HubSpot/Dynamics), automation tools (Zapier/Make), CRO methodologies
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Looker Studio, Asana, LinkedIn, TikTok, Microsoft Ads
Responsibilities
Manage and optimise paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and Microsoft Ads; Maintain CPL/CPA efficiency and bidding strategies; Develop full-funnel paid media strategies and testing roadmaps; Lead structured A/B testing across ad copy, creative, audiences, and landing pages; Build and maintain GA4 + GTM tracking and attribution frameworks; Create and maintain Looker Studio dashboards for executive reporting; Collaborate with Brand, Content, CRM, and Web teams; Manage campaign workflow in Asana
Seniority
Mid-Senior, hands-on IC