Digital Marketing Data Analyst

## About the Role We are looking for a specialist who can seamlessly combine **marketing data analytics**, **web analytics**, **campaign performance optimization**, and **marketing automation** to strengthen the effectiveness of our digital activities and support data-driven business decisions. This role is ideal for someone who feels confident working with data, understands end-to-end digital marketing mechanisms, and wants to actively shape how we measure, optimize, and report digital performance. ## Responsibilities ### Web & Marketing Analytics - In-depth analysis of marketing data and user behaviour across digital touchpoints (GA4, GTM, MS Clarity, marketing platforms). - Identifying trends, inefficiencies, and optimization opportunities across paid and owned. - Preparing recurring and ad-hoc reports (Power BI, Excel, PDF) with actionable insights. - Creating summaries, insights, and strategic recommendations that directly improve marketing ROI and user engagement. - Defining consistent measurement frameworks, attribution logic, and reporting standards. - Building automated dashboards and reducing manual work to improve reporting efficiency. - Ensuring accuracy, consistency, and reliability of all marketing and web analytics data. ### Marketing Performance Programs - Initiating, developing and executing **measurable marketing performance programs** - Identifying relevant **marketable universes** from internal and external sources; setting up, analysing and reporting on **test & control groups** for marketing initiatives. - Integrating insights across multi-channel inbound and outbound activities throughout the customer journey and lifecycle. - Promoting increased prospect and customer engagement through improved reporting, analysis and insights. - Driving continuous improvement of business results, ROI and achievement of objectives through **repeatable test-learn-improve processes**. - Building **marketing dashboards** that visualize KPIs and performance indicators. - Packaging analytical deliverables in a clear, structured and compelling way, with a strong storyline that addresses business needs and questions. ### Database & Ad Hoc Analytical Work - Conducting ad-hoc database projects and analyses, including data extraction, data quality checks, cleansing, aggregation and diagnostic analysis. - Developing reporting outputs that lead to more insightful business recommendations driven by data and customer understanding. - Supporting project development with analytical input and data-driven recommendations. ### Collaboration & Development - Close cooperation with marketing, sales, and IT teams. - Participation in meetings with digital marketing teams and media agencies. - Recommending best practices in digital analytics, measurement, and optimization. - Testing and evaluating new analytical and automation tools. ## Requirements - Google Analytics 4 (must-have) - Power BI - Looker St ## Nice to Have ## Benefits