Digital Marketing Data Analyst
Core
Combines marketing data analytics, web analytics, campaign performance optimization, and marketing automation to strengthen digital activities and support data-driven business decisions.
Role type
Digital Marketing Data Analyst
Builds
Automated dashboards, measurement frameworks, and actionable insights for marketing ROI and user engagement
Domain
Digital Marketing / Web Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4, Power BI, data extraction, data cleansing, aggregation, diagnostic analysis, attribution logic, test & control group setup, multi-channel analysis
Preferred skills
Marketing automation, ad-hoc database projects, data visualization
Technologies
Google Analytics 4, Power BI, Looker Studio, GTM, MS Clarity
Responsibilities
Analyze marketing data and user behavior across digital touchpoints; identify trends and optimization opportunities; prepare reports with actionable insights; define measurement frameworks and attribution logic; build automated dashboards; execute measurable marketing performance programs; conduct ad-hoc database projects; collaborate with marketing, sales, and IT teams
Seniority
Individual Contributor
