Digital Marketing Specialist – Performance
Core
Plan, execute, optimise, and report on paid media activity across multiple brands to drive qualified leads and commercial outcomes.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns and measurement frameworks for The BUSY Group's employment services brands
Domain
Not-for-profit employment services and vocational training
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, Microsoft Ads, GA4, GTM, Looker Studio, A/B testing, audience segmentation, bidding strategies, ad copywriting
Preferred skills
Experience with Grants, CRO initiatives, CRM integrations
Technologies
Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads, GA4, GTM, Looker Studio, Asana
Responsibilities
Manage and optimise paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and Microsoft Ads; Maintain CPL/CPA efficiency and bidding strategies; Develop full-funnel paid media strategies and testing roadmaps; Lead structured A/B testing across ad copy, creative, audiences, and landing pages; Build and maintain GA4 + GTM tracking for accurate attribution; Create and maintain Looker Studio dashboards for executive reporting; Analyse channel and landing page performance to drive optimisation; Collaborate with Brand, Content, CRM, and Web teams; Manage campaign workflow in Asana.
Seniority
Mid-Senior, hands-on IC