Digital Marketing Manager ANZ
Core
Plan, build, execute, and optimize digital marketing campaigns and automation for the NEXTGEN channel and corporate marketing teams across Australia and New Zealand.
Role type
Digital Marketing Manager
Builds
Digital marketing campaigns, assets, and automation workflows for channel, vendor, partner, and business unit objectives.
Domain
B2B Technology / Marketing
Deliverable
product features
Required skills
Digital campaign planning and execution, Marketing automation (HubSpot), Data analytics and reporting, Content creation (EDMs, landing pages, social posts), Stakeholder collaboration, Process improvement
Preferred skills
Vendor and partner campaign management, Brand campaign support, Thought leadership content creation
Technologies
HubSpot, Marketing automation platforms
Responsibilities
Plan and execute ANZ-focused digital marketing campaigns; Develop and manage digital campaign assets including EDMs, landing pages, and social posts; Own day-to-day campaign build and execution in marketing automation platforms; Provide HubSpot and marketing technology support to regional users; Support vendor-funded and partner-facing campaigns; Support Corporate Marketing activity including brand campaigns and events; Use data and analytics to interrogate campaign performance and optimize activity; Maintain reporting visibility across all digital marketing activities.