Digital Marketing Specialist
Core
Develop and implement digital marketing campaigns to increase sales revenues and meet business targets for the Asia Pacific region.
Role type
Digital Marketing Specialist (B2B)
Builds
Marketing campaigns, paid advertising, website content, and social media presence for healthcare, finance, manufacturing, and supply chain customers.
Domain
B2B Digital Marketing
Deliverable
product features
Required skills
Marketing automation, paid digital advertising, website management, performance monitoring, social media management, conversion rate optimization, budget planning
Preferred skills
Experience in IT, healthcare, or supply chain industries, experience working with international teams
Technologies
HubSpot, LinkedIn Ads, YouTube Ads, Google Ads, Brightspot CMS, Google Analytics, PEGA, Monday, Survey Monkey, LinkedIn Sales Navigator, Adobe InDesign, Confluence, Canva, ON24
Responsibilities
Build and optimize marketing campaigns using HubSpot; Plan and optimize paid campaigns across LinkedIn, YouTube, and Google Ads; Update regional web pages and create landing pages; Track and analyze campaign performance to measure KPIs; Develop and manage organic social media calendars; Forecast lead volume and plan media budgets.
Seniority
Mid-level (4+ years experience)