Assistant Trade Marketing Manager
Core
Develop and execute value-added, customer-centric propositions to drive distribution, visibility, and brand growth for key beer brands in the Modern On-Trade channel.
Role type
Assistant Trade Marketing Manager (Modern On-Trade)
Builds
Trade marketing activities, annual channel plans, and promotional execution calendars for premium bars, restaurants, and nightlife concepts.
Domain
Beer industry, Modern On-Trade (Singapore)
Deliverable
product features
Required skills
Commercial strategy, business performance analysis, stakeholder partnership, market insights, budget planning, data interpretation
Preferred skills
Entrepreneurial mindset, creativity, cross-functional collaboration
Technologies
None stated
Responsibilities
Identify commercial opportunities and challenges through customer and category understanding; Develop trade marketing activities and manage budget plans; Analyze sales channel data and performance metrics to develop actionable insights; Build annual channel plans and activity calendars; Review effectiveness and performance of commercial activities
Seniority
Assistant level