Digital Marketing Specialist
Core
Lead and execute end-to-end digital performance marketing to drive customer acquisition and revenue across paid media, SEO, and CRM channels.
Role type
Head of Digital Performance & Growth Marketing
Builds
Customer acquisition and revenue generation via paid media, organic search, and automated marketing journeys
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management (Google Ads, Meta, TikTok), SEO strategy (technical, on-page, content), CRM journey optimization, team leadership and mentoring, marketing budget allocation, growth channel identification, data analysis (Google Analytics, Search Console), marketing automation tools
Preferred skills
Advanced marketing automation or WhatsApp marketing tools expertise
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics, Google Search Console, CRM platforms, WhatsApp marketing tools
Responsibilities
Own and optimize end-to-end paid media campaigns across Google, Meta, and TikTok; Develop and execute comprehensive SEO strategies; Oversee CRM journeys via email, SMS, and WhatsApp; Lead and mentor the marketing team; Manage marketing budgets based on performance data; Identify and scale new growth channels; Report key performance metrics to executive leadership; Brief and manage creative teams for campaign assets
Seniority
Senior, hands-on IC with leadership responsibilities
