Digital Marketing Lead

## About the Role The ideal candidate is data-driven, creative, and experienced in optimizing multi-channel performance for B2B Services and Product companies. ## Key Responsibilities - Develop and execute the overall digital marketing strategy aligned with business goals. - Lead end-to-end management of digital campaigns across key channels: - Paid Media (Google Ads, LinkedIn Ads, Meta Ads, etc.) - Search Engine Optimization (SEO) - Email Marketing - Social Media Marketing - Content Marketing - Website and Conversion Rate Optimization (CRO) - Leverage HubSpot for: - Email marketing, workflows, and lead nurturing - CRM integration and customer journey mapping - Marketing automation and campaign tracking - Data analysis, reporting, and dashboard creation - Monitor and analyze campaign performance, providing insights and recommendations for optimization. - Collaborate with internal teams (sales, design, product) and external agencies to deliver impactful campaigns. - Ensure marketing content is aligned with brand voice and business objectives. - Stay updated with industry trends and emerging digital tools and platforms. ## Key Tools & Platforms - HubSpot (Marketing Hub, Sales Hub, CRM, Reporting Dashboards) - Google Ads & Google Analytics (GA4) - Meta Ads Manager (Facebook, Instagram) - LinkedIn Ads - SEO Tools (SEMrush, Ahrefs, Google Search Console) - Email & Marketing Automation (HubSpot, Mailchimp as a backup) - Social Media Management Tools (Hootsuite, Buffer, or similar) - Content Management Systems (CMS) like WordPress