Digital Marketing lead
Core
Develop and execute data-driven digital marketing strategies to optimize multi-channel performance for B2B Services and Product companies.
Role type
Digital Marketing Lead
Builds
End-to-end digital campaigns, lead nurturing workflows, and conversion optimization initiatives
Domain
B2B Services and Product
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel campaign management, SEO, paid media strategy, email marketing automation, CRM integration, data analysis, content strategy, cross-functional collaboration
Preferred skills
HubSpot expertise, CRO expertise, agency management
Technologies
HubSpot, Google Ads, Google Analytics (GA4), Meta Ads Manager, LinkedIn Ads, SEMrush, Ahrefs, Google Search Console, Mailchimp, Hootsuite, Buffer, WordPress
Responsibilities
Develop overall digital marketing strategy aligned with business goals; Lead management of paid media, SEO, email, social, and content campaigns; Leverage HubSpot for automation, CRM, and reporting; Monitor campaign performance and provide optimization insights; Collaborate with sales, design, and product teams; Ensure brand alignment in marketing content; Stay updated on industry trends and tools.
