Manager Digital Marketing Automation
Core
Lead a team in developing and maintaining digital channels to deliver personalized customer experiences and drive sales across Fidelity's digital platforms.
Role type
Manager, Digital Marketing Automation
Builds
Digital marketing campaigns, sales enablement strategies, and marketing automation platforms for Fidelity's investors and advisors.
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Team leadership, campaign planning and execution, marketing automation strategy, sales enablement strategy, audience segmentation, data analysis, experiment design, cross-functional collaboration
Preferred skills
Marketing technology optimization, leveraging marketing A.I., creative growth strategy development
Technologies
Marketing automation platforms, sales enablement platforms, marketing A.I. tools
Responsibilities
Lead team development of digital channels, ensure efficient operations of marketing automation platforms, develop and execute digital marketing strategies, create tailored audience segments, act as subject matter expert for datasets, equip sales teams for effective engagements, identify trends to optimize campaign performance, plan and measure conversion tests, collaborate on user experience optimization
Seniority
Manager, hands-on leadership