Especialista em Performance, CRM & Growth Marketing
Core
Senior specialist driving paid media, demand generation, and CRM automation for an executive events and international missions group.
Role type
Senior Performance, CRM & Growth Marketing Specialist
Builds
Paid media campaigns, lead generation funnels, and CRM automation flows
Domain
Executive events, international missions, B2B premium experiences
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media management, CRM automation, funnel optimization, data analysis, vendor management, cross-functional collaboration
Preferred skills
Experience in events, B2B business, premium experiences, executive market
Technologies
CRM platforms, paid media channels, automation tools, analytics dashboards
Responsibilities
Plan, execute, and optimize paid traffic campaigns; Support qualified lead generation and conversion strategies; Manage CRM flows, automations, and relationship rules; Monitor performance indicators and dashboards; Actively collaborate with commercial and events teams; Develop continuous testing and optimization of campaigns and funnels; Lead vendors and partners when necessary
Seniority
Senior, hands-on IC