CRM Project Manager (H/F)
Core
Managing CRM strategy, email/SMS campaigns, and automation flows for a luxury skincare brand.
Role type
CRM Project Manager
Builds
Email and SMS marketing campaigns, automated customer journeys
Domain
Luxury skincare / Cosmetics
Deliverable
product features
Required skills
CRM strategy definition, email and SMS campaign management, automation flow creation and optimization, data analysis and reporting, contact database segmentation, agency coordination, A/B testing, GDPR compliance
Preferred skills
Klaviyo platform expertise, luxury/cosmetics industry experience
Technologies
Klaviyo
Responsibilities
Define and implement CRM strategy, pilot email and SMS campaigns, supervise automation flows, ensure editorial and visual consistency, analyze campaign performance, produce regular reports, manage contact database segmentation, ensure GDPR compliance, coordinate with internal teams and external agency
Seniority
Mid-level, hands-on IC