Digital Marketing Manager, Paid Media

Blue Yonder

Monterrey, Nuevo León💼 Full-time🗓 2026-05-16 → 2026-08-14

Core

Lead global B2B SaaS paid media strategy and execution across LinkedIn, search, display, audio, and video/CTV channels.

Role type

Senior individual contributor paid media manager

Builds

Multi-channel B2B SaaS campaigns supporting demand generation and ABM programs

Domain

B2B SaaS performance marketing

Deliverable

Required skills

B2B SaaS paid media program management, LinkedIn Ads expertise, paid search optimization, display advertising, video/CTV advertising, ABM platform proficiency (6sense), financial analysis, advanced Excel, cross-functional influence

Preferred skills

Omni-channel marketing mindset, martech capabilities knowledge (CDP, DAM)

Technologies

6sense, LinkedIn Ads, Excel

Responsibilities

Lead end-to-end paid media strategy and execution, design and optimize multi-channel campaigns, own global budget planning and allocation, analyze campaign performance, partner cross-functionally, act as strategic advisor on channel and budget decisions

Seniority

Senior, hands-on IC

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About Blue Yonder

Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence. You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.