Performance Marketing
Core
Drive digital growth for sustainable packaging B2B solutions and eco-friendly consumer goods via paid media, SEO, and analytics.
Role type
Performance Marketing Specialist
Builds
Digital campaigns, website traffic, and conversion pipelines for B2B industrial solutions and consumer home goods
Domain
Sustainable packaging and eco-friendly consumer goods
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management (Meta Ads, Google Ads), SEO execution, keyword research, conversion tracking setup, data analysis (ROAS, CPC, CPA), technical SEO basics, tool proficiency (Google Analytics, GTM, Ahrefs/Semrush)
Preferred skills
Canva, ChatGPT, Microsoft Clarity
Responsibilities
Launch and monitor Facebook/Instagram campaigns for purchase conversion; execute Search and Performance Max campaigns; analyze performance metrics to optimize ROI; conduct keyword research and on-page SEO updates; assist in link building outreach; set up and monitor Meta Pixel and Google Tag Manager; implement tracking scripts and sitemaps; use heatmaps to improve user experience
Seniority
Entry-level, recent graduate or final-year student