Senior Lifecycle Marketing Manager
Required skills
8+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment, Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention, Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze), Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights, Excellent project management, communication, and cross-functional collaboration skills, Creative, customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact
Preferred skills
Bachelor’s degree in Marketing, Business, or a related field
Technologies
Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze
Responsibilities
Lifecycle Strategy & Execution, Data-Driven Insights & Optimization, Cross-Functional Collaboration, Customer Advocacy & Retention, Technology & Best Practices
Seniority
Senior
Domain
Marketing, SaaS, Digital Marketplace, B2B