Paid Acquisition Specialist (SEM & Social)
Core
Manage and optimize global paid campaigns across SEM, social media, and programmatic buying to drive revenue efficiently.
Role type
Senior Paid Media Manager (Performance Marketing)
Builds
Global paid media campaigns for a family safety software product
Domain
Digital Marketing / Performance Marketing / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
SEM management, Paid social management, Programmatic buying, Web attribution modeling, Cross-channel measurement, MMP usage, Data analysis, Strategic channel growth
Preferred skills
Creative test iteration, Hands-on execution, Minimal supervision
Technologies
SEM platforms, Social media platforms, Programmatic buying platforms, MMPs
Responsibilities
Lead performance strategy and day-to-day management of SEM, social, and programmatic channels; Drive growth and efficiency through hands-on management; Identify and implement new channel opportunities; Collaborate on creative test variations and iteration
Seniority
Mid-Senior, hands-on IC