Associate, Performance Marketing
Core
Managing execution and optimization of customer acquisition and retention campaigns across paid digital media for a portfolio of home brands.
Role type
Associate Performance Marketing Manager
Builds
Customer acquisition and retention campaigns for home brands
Domain
E-commerce / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Performance Max, Display), PPC campaign management, AI tool usage (Claude, ChatGPT, Gemini), data analysis (GA4, Looker, Rockerbox), bid strategy optimization, creative brief collaboration
Preferred skills
Agency experience, DTC e-commerce experience
Technologies
Google Ads, Performance Max, YouTube, GA4, Looker, Rockerbox, Claude, ChatGPT, Gemini
Responsibilities
Manage day-to-day execution and tracking of paid channels, support testing roadmap for PPC channels, run AI-assisted analyses on consumer datasets, monitor performance trends and recommend bid/budget shifts, collaborate with Brand and Creative teams on campaign creative, deliver campaign-level reporting, manage relationships with platform-side vendors
Seniority
Mid-level, hands-on IC