Group Product Manager, Ads Product & Platform
Core
Own the Ads product and platform end-to-end, defining how home-service businesses discover and acquire customers through paid media and AI-driven discovery.
Role type
Group Product Manager (Ads & Platform)
Builds
Ads platform UI, tracking infrastructure, attribution models, and AI-native features for local service discovery.
Domain
Performance marketing, AI, and home services vertical SaaS.
Deliverable
production ML models | product features
Required skills
Product management (8-10+ years), Ads/Martech platform experience, People management, SaaS domain expertise, Digital advertising landscape fluency, AI Engine Optimization concepts, Data pipeline literacy, Quantitative analysis.
Preferred skills
Home services vertical experience, Local Services Ads (LSA) knowledge, Advertiser-facing analytics background, Clean room/privacy measurement experience, Two-sided marketplace experience.
Technologies
Google Ads, Meta, Microsoft Advertising, GA4, Server-side tagging, Clean rooms, LLMs.
Responsibilities
Own the full lifecycle of the ads platform including campaign management and budget pacing; Define roadmap for ad tracking, measurement, and multi-touch attribution; Lead AI Engine Optimization (AEO) strategy and ship AI-native capabilities; Manage and mentor a PM team including a senior PM; Partner with Engineering, Design, and Data Science to ship products.
Seniority
Group level, hands-on IC with people management responsibilities.
