Group Product Manager, Ads Product & Platform
Core
Own the full lifecycle of the Ads product and platform for home-service businesses, defining how they discover and retain customers through paid media and AI-driven discovery.
Role type
Group Product Manager (Ads & Platform)
Builds
Ads campaign management UI, tracking infrastructure, attribution models, and AI Engine Optimization (AEO) features.
Domain
Performance marketing, AI, and home services vertical SaaS.
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Product management (8-10+ years), Ads/Martech platform expertise, People management, SaaS domain knowledge, Digital advertising landscape fluency, AI Engine Optimization concepts, Data pipeline literacy, Quantitative analysis.
Preferred skills
Home services/field services vertical experience, Local Services Ads (LSA) knowledge, Advertiser-facing analytics product experience, Clean room/privacy measurement experience, Two-sided marketplace experience.
Technologies
Google Ads, Meta, Microsoft Advertising, GA4, Server-side tagging, Google AI Mode, ChatGPT, Perplexity, AWS Clean Rooms.
Responsibilities
Define roadmap for ad tracking and measurement; Architect integrations with major ad networks; Lead ServiceTitan's AEO strategy; Manage and mentor a PM team; Define measurement frameworks (ROAS, CPL, LTV-adjusted ROI).
Seniority
Group level, hands-on IC with people management responsibilities.
