Performance Marketing Manager
Core
Data-driven Performance Marketing Manager scaling and optimizing account-based and digital marketing programs for a B2B SaaS company.
Role type
Performance Marketing Manager
Builds
Account-based and digital marketing programs
Domain
B2B SaaS / Technology
Deliverable
product features
Required skills
Campaign execution, performance analysis, Salesforce, 6sense, data-driven decision-making, operational excellence, cross-functional partnership
Preferred skills
AI tools and automation, experimentation, continuous optimization
Technologies
Salesforce, 6sense
Responsibilities
Plan, execute, and optimize multi-channel digital marketing and ABM campaigns; Partner with Sales and Revenue teams to align campaigns with pipeline goals; Manage campaign reporting and performance analysis; Monitor KPIs including engagement, conversion rates, and ROI; Build scalable reporting frameworks and dashboards; Analyze performance to optimize targeting, messaging, and spend; Leverage AI tools for campaign execution and personalization; Support demand generation initiatives; Ensure operational excellence in campaign setup and data quality.
