Performance Marketing Manager (Paid Social)
Core
Execute and optimize multi-channel performance marketing campaigns, primarily focusing on Paid Social (Meta) and Paid Search to drive customer acquisition for a digital car finance platform.
Role type
Performance Marketing Manager (Paid Social)
Builds
Customer acquisition campaigns and growth experiments for a car finance startup.
Domain
Automotive Finance / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Campaign launch and optimization, A/B testing and experimentation, Audience segmentation, Creative asset management, Performance monitoring and trend analysis, Cross-functional collaboration, Data-driven decision making, Channel strategy (Meta, Search), CRM execution basics, Playbook development
Preferred skills
CRM execution ownership, Affiliate marketing knowledge
Technologies
Meta Ads, Google Ads, Analytics tools, CRM platforms
Responsibilities
Launch and optimize high-quality campaigns across Meta and Paid Search, Support a structured testing roadmap for audiences and creatives, Build and refine campaign setups and tracking, Monitor daily performance and spot trends, Transform insights into actionable channel tweaks, Document learnings to develop channel playbooks, Potential to own CRM execution end-to-end
Seniority
Mid-level (4-7 years experience), hands-on IC