Performance Marketing Specialist
Core
Execute, optimize, and scale paid acquisition campaigns across Paid Social and Native channels to drive high-quality traffic and conversions.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns on Meta, Snap, Taboola, Outbrain, Baidu, and other channels
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid Social campaign management, Native platform bidding, budget and pacing control, performance metric analysis (CPC, CTR, CVR, CPL, ROAS), creative testing, cross-functional collaboration, data-driven optimization, trend identification, structured reporting, troubleshooting campaign setups
Preferred skills
Experience in regulated sectors (iGaming, finance), emerging channel exploration, new geography expansion
Technologies
Meta, Snap, Taboola, Outbrain, Baidu, MSAN
Responsibilities
Plan, launch, and optimize campaigns across Paid Social and Native platforms; Manage budgets, bids, targeting, and pacing to meet targets; Monitor and optimize performance metrics; Identify trends and opportunities in campaign data; Contribute to reporting with actionable insights; Collaborate with Creative teams on ad development; Support high-velocity testing across creatives and audiences; Test new channels and geographies; Align traffic strategy with landing page performance; Troubleshoot campaign issues
Seniority
Mid-level, hands-on IC