Performance Marketing Manager
Core
Managing paid search, social, and app advertising campaigns across North America to drive conversion growth and exceed customer acquisition/retention goals.
Role type
Performance Marketing Manager
Builds
Paid media campaigns on Google Ads, Apple Search Ads, Meta, Snap, TikTok, Reddit, and X
Domain
Online betting/gambling industry, digital performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Apple Search Ads, Search Ads 360, Meta, X, Snap, TikTok, Reddit, advanced Excel, Multi-Touch Attribution (MTA), Media Mix Modelling (MMM), mobile measurement partners (MMPs)
Preferred skills
Agency background, enterprise-level account management
Technologies
Google Ads, Apple Search Ads, Search Ads 360, Meta, X, Snap, TikTok, Reddit, Appsflyer, Skai
Responsibilities
Coordinate and support management of paid search, social, and app activity; oversee implementation and performance marketing strategy; manage budget spend effectively; conduct ad hoc analysis to resolve pain points; deliver against financial year budget; support marketing initiatives across departments; lead key event briefings; work with dedicated account management teams
Seniority
Mid-level, hands-on IC