Performance Marketing Manager (m/w/d)
Core
Creating and scaling profitable performance marketing campaigns across Meta, Instagram, Google, and YouTube to drive user acquisition for a student success platform.
Role type
Performance Marketing Manager
Builds
Digital marketing campaigns and user acquisition funnels
Domain
EdTech / Student Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, campaign setup and scaling, customer journey analysis, data-driven optimization, Excel proficiency, cross-functional collaboration
Preferred skills
Creative problem solving, process automation, proactive project management
Technologies
Meta Ads, Instagram Ads, Google Ads, YouTube Ads, Excel
Responsibilities
Create and scale profitable campaigns on Meta, Instagram, Google, and YouTube; Analyze and optimize the customer journey for over 1 million annual users; Collaborate with content and design teams on ad performance; Coordinate with account managers for operational execution; Drive business development through new channel tests and automation ideas
Seniority
Mid-level, hands-on IC
