Performance Marketing Specialist
Core
Managing complex, multi-channel performance campaigns for property industry clients, driving efficiency and scaling results across Google Ads and Meta Ads.
Role type
mid-level performance marketing specialist (IC)
Builds
paid media campaigns for property clients
Domain
property industry + digital performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Meta Ads Manager, budget pacing, campaign optimization, GA4, Looker Studio, GTM, Supermetrics, client reporting, strategic recommendations
Preferred skills
advanced measurement, attribution frameworks, full-funnel strategy, testing frameworks
Responsibilities
Monitor campaign performance and manage budgets, optimize campaigns to improve CPL/CPA/ROAS, lead client WIPs and reporting conversations, collaborate on integrated campaigns, contribute to testing frameworks
Seniority
mid level, hands-on IC
