Marketing Manager
Core
Senior individual contributor marketing leader driving growth for Redcat's hospitality platform (POS, online ordering, loyalty) across ANZ, UK, and future SEA markets.
Role type
Senior individual contributor marketing manager (B2B SaaS)
Builds
Integrated software and hardware solutions for Quick Service Restaurant (QSR) and hospitality brands
Domain
B2B SaaS / Hospitality Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Account-based marketing (ABM), B2B marketing strategy, digital presence management, event planning, customer marketing programs, data analysis, marketing automation, website management, SEO, AI tool proficiency
Preferred skills
QSR/hospitality/retail sector experience, multi-region experience (ANZ/UK/SEA), HubSpot expertise
Technologies
HubSpot, Claude, ChatGPT, Gemini, Copilot, CMS platforms
Responsibilities
Develop and execute ABM campaigns targeting QSR brands; Partner with sales to define target accounts and create engagement plans; Localise messaging for regional markets; Own company website performance, UX, and SEO; Drive AI-first content engine for ideation and localisation; Plan and execute industry events and trade shows; Develop customer marketing programs for retention and advocacy; Analyse data to optimise performance and inform strategy
Seniority
Senior, hands-on IC