Performance Marketing Manager (w/m/d)
Core
Managing and optimizing paid marketing campaigns across multiple channels to drive growth, conversions, and customer retention for a continuing education company.
Role type
Performance Marketing Manager
Builds
Paid media campaigns on Meta, Google, TikTok, and LinkedIn
Domain
Continuing Education / Professional Training
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign planning and execution, A/B testing for creatives and audiences, KPI reporting and analysis, funnel optimization, cross-channel strategy development, trend identification in performance marketing
Preferred skills
Experience with Meta Ads and Google Ads, hands-on experimentation mindset, clear communication of results
Technologies
Meta (Facebook/Instagram), Google Ads (Search, Performance Max), TikTok Ads, LinkedIn Ads
Responsibilities
Plan, set up, steer, and continuously optimize paid campaigns; Develop, execute, and evaluate A/B tests for creatives, target audiences, and placements; Produce regular KPI reports and derive actionable recommendations; Analyze and optimize landing pages and conversion funnels based on performance data; Collaborate with Growth Management, Content, CRM, Sales, and Academies for cross-channel campaigns; Contribute to the development and implementation of cross-channel performance strategies; Identify new trends, tools, and channels in performance marketing and integrate them into the marketing strategy
Seniority
Mid-level, hands-on IC
