Paid Media Lead - D2C / Online Subscribtion Business
Core
Own global paid acquisition strategy and member growth across existing and emerging markets for a D2C subscription business.
Role type
Senior Paid Media Lead (Performance Marketing)
Builds
Global member acquisition and retention campaigns across digital channels
Domain
D2C / Online Subscription Business
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, audience optimization, conversion rate optimization (CRO), landing page performance management, agency management, cross-functional collaboration, data-driven decision making, commercial roadmap development
Preferred skills
Experience scaling performance marketing internationally, expertise in emerging acquisition channels, creative campaign development
Technologies
Meta, Google, Display, Programmatic
Responsibilities
Own and deliver global member acquisition strategy; Drive high-quality member growth and retention; Develop and execute commercial growth roadmap; Lead paid media strategy and execution; Continuously optimize audience targeting and acquisition funnels; Manage and optimize landing page performance
Seniority
Senior, hands-on IC
