Performance Marketing
Core
End-to-end lead generation and organic growth via performance marketing channels and SEO.
Role type
Performance Marketing Specialist
Builds
Lead generation funnels and organic traffic growth
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads, Google Ads, keyword strategy, A/B testing, Google Analytics, GA4, ad copywriting, landing page optimization
Preferred skills
Passion for music or education
Responsibilities
Own end-to-end lead generation across performance marketing channels, Create and optimize ad creatives, copy, landing pages, and campaigns, Set up and manage ad campaigns and budget allocation, Track, analyse, and report key metrics, Improve SEO strategy and content planning, Work with design, content, and product teams to enhance conversion rates
