Performance Marketing Specialist
Core
Manage end-to-end ad campaigns, optimize performance through data analysis, and collaborate on creative assets for digital advertising.
Role type
Performance Marketing Specialist
Builds
Digital ad campaigns across Google Ads and Meta Ads
Domain
Digital Advertising / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Meta Ads management, ad trafficking, A/B testing, creative optimization, data analysis, metric interpretation
Preferred skills
proactive problem-solving, detail-oriented approach
Technologies
Google Ads, Meta Ads
Responsibilities
Manage end-to-end ad campaign lifecycle from setup to reporting, conduct data monitoring to optimize targeting and budget, collaborate on ad copy and visuals, stay updated on platform trends, provide performance reports with actionable insights
