Analista Marketing Digital e Performance | Sênior
Core
Senior Digital Marketing and Performance Analyst leading paid media acquisition strategies to enroll students in partner educational institutions.
Role type
Senior Digital Marketing and Performance Analyst
Builds
Paid media campaigns, student enrollment funnels, and marketing automation flows for the education marketplace.
Domain
Education technology / EdTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media management (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads), Google Analytics, Google Tag Manager, CRM and marketing automation, SEO basics, A/B testing, data analysis (Excel/Google Sheets, SQL), budget management, team leadership.
Preferred skills
Google Ads and Meta Ads certifications, advanced SEO technical knowledge, experience in the education sector or marketplaces, HubSpot, RD Station, Salesforce.
Responsibilities
Lead paid media strategy and optimization across multiple platforms; manage performance budgets to ensure ROI; develop and test new acquisition strategies including A/B tests on creatives and landing pages; monitor performance metrics (ROI, ROAS, CAC, LTV) and translate data into actionable insights; create strategic dashboards for KPI monitoring; optimize CRM and marketing automation for lead nurturing; collaborate with SEO, Product, and Sales teams; implement tracking tags and attribution models; explore emerging growth channels; lead and develop a team of analysts and interns.
Seniority
Senior, hands-on IC with team leadership