Performance Marketing Strategist (UK)
Core
Lead strategy and execution for full-funnel paid media across a portfolio of eCommerce clients, owning performance outcomes and acting as a strategic partner.
Role type
Senior Performance Marketing Strategist (Client-Facing)
Builds
Full-funnel paid media strategies and campaigns for eCommerce brands
Domain
Performance Marketing / eCommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Full-funnel media strategy, Google Ads, Meta Ads, client relationship management, forecasting, budget allocation, scenario planning, campaign optimization, creative testing, data analysis, cross-functional collaboration
Preferred skills
Strategic thinking, commercial mindset, understanding of eCommerce growth levers, proactive testing, clear communication
Technologies
Google Ads, Meta Ads, TikTok, Pinterest, Snapchat, Amazon Ads, Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify, Google Tag Manager, Meta Pixel, Google Tag, Merchant Center, Leaf Grow, Slack, Notion, G-Suite
Responsibilities
Develop full-funnel media strategies across Google & Meta; Build and manage multi-channel media plans aligned to revenue and growth targets; Oversee and optimize campaigns across Google Ads & Meta Ads; Act as the primary point of contact for clients; Lead client calls, performance reviews, and strategic discussions; Work with creative, technical, and data teams to improve performance and methodology
Seniority
Senior, hands-on IC with client leadership