Marketing Analyst - Digital Performance
Core
End-to-end strategy and execution of B2B paid digital campaigns to drive demand generation and reduce event dependency.
Role type
Digital Performance Analyst (B2B Paid Media)
Builds
Full-funnel digital strategies and ABM campaigns for B2B SaaS demand generation
Domain
B2B SaaS / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B paid media strategy, full-funnel marketing, campaign optimization, budget management, conversion tracking setup, ABM campaign execution, data analysis for business recommendations
Preferred skills
Performance dashboard building, early-stage high-growth SaaS experience, GA4, Looker Studio, HubSpot
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, Google Suite, Notion, MS Office/Excel
Responsibilities
Own end-to-end strategy of paid digital campaigns (Meta, LinkedIn, Google), manage paid media budget allocation and pacing, lead internalization of paid media operations from external agency, build and iterate full-funnel digital strategies, run simultaneous campaign tests, monitor and analyze campaign performance data, evolve performance dashboards, define content demands for campaigns, build ABM campaigns targeting strategic accounts
Seniority
Mid-level, hands-on IC