Senior Performance Marketing Specialist
Core
Drive data-powered growth across marketing channels by optimizing the performance marketing engine to acquire, engage, and retain customers through an omni-channel experience.
Role type
Senior Performance Marketing Specialist (Analytics & Strategy)
Builds
Paid media campaigns and digital marketing initiatives for global customer acquisition and retention
Domain
Digital Marketing / Performance Marketing / Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Analytics strategy, SQL, Tableau/Looker, SEM payback modeling, conversion metrics analysis, Salesforce data structures, ROI analysis, incrementality techniques
Preferred skills
Strategic mindset, bias for action, experimentation, cross-functional collaboration
Technologies
SQL, Tableau, Looker, Salesforce
Responsibilities
Drive analytics strategy and roadmap for Global Performance Marketing; Translate complex analyses into data-backed recommendations for senior leadership; Identify growth opportunities and risks using ROI and incrementality techniques; Deliver regular executive reporting on key metrics
Seniority
Senior, hands-on IC
