Lead Data Analyst (Marketing Performance)
Core
Lead advanced analytics and experimentation to optimize paid media and digital marketing channels, driving customer acquisition, engagement, and retention through actionable insights for senior leadership.
Role type
Senior individual contributor performance marketing data analyst
Builds
Data-backed strategies and recommendations for paid media campaigns and resource allocation
Domain
Digital marketing / Performance marketing
Deliverable
dashboards & analysis
Required skills
SQL, Tableau/Looker, SEM payback modeling, Salesforce data structures, incrementality techniques, data transformation tools (Hex/dbt)
Preferred skills
Incrementality measurement, partnering with marketing leadership to influence strategy
Technologies
SQL, Tableau, Looker, Hex, dbt, Salesforce
Responsibilities
Drive analytics strategy and roadmap for Global Performance Marketing; Translate complex analyses into clear, data-backed recommendations for senior leadership; Identify growth opportunities and risks using ROI and incrementality techniques; Deliver regular executive reporting on key metrics
Seniority
Senior, hands-on IC