Senior Demand Generation & Content Strategy Manager

Required skills

10+ years of experience in B2B demand generation, growth marketing, content strategy, product marketing, or integrated campaign roles. Demonstrated success developing and executing demand generation strategies across multiple products, business units, or sales verticals. Strong experience owning campaign messaging, audience segmentation, positioning, and content strategy. Proven ability to translate customer insights and buyer motivations into high-performing marketing programs. Deep understanding of modern B2B demand generation channels. Strong analytical capabilities with experience measuring and optimizing performance across the funnel. Experience developing hypotheses, designing tests, and using data to inform marketing strategy and investment decisions. Deep familiarity with marketing automation and CRM platforms. Exceptional written and verbal communication skills. Ability to operate independently. Demonstrated curiosity about markets, customers, and buying behavior. A bias toward action, ownership, and continuous improvement. A belief that AI is reshaping work. Preferred skills: ... Technologies: HubSpot, Marketo, Salesforce. Responsibilities: Own the demand generation strategy and execution for multiple products and sales verticals. Develop audience-centric messaging and campaign narratives. Create and execute integrated GTM campaigns. Partner with Product Marketing and Sales. Translate business objectives into full-funnel programs. Drive continuous testing and optimization. Define performance KPIs and analyze funnel performance. Partner cross-functionally to improve website conversion rates. Build and maintain strong alignment between marketing programs, reseller/channel initiatives, and sales priorities. Seniority: Senior. Domain: Fintech, Marketing, Demand Generation, Content Strategy.