Performance Marketing Executive E-Commerce and Digital
Core
Drive digital campaign planning, execution, and optimisation to lead customer acquisition strategies for a global hotel group across Australia and New Zealand.
Role type
Performance Marketing Executive
Builds
Digital campaigns (SEM, metasearch, display, social) and full-funnel customer acquisition strategies for hotel brands
Domain
Hospitality / Travel
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ad platforms (SEM, metasearch, display), Meta advertising, SEO strategy, Google Analytics (GA4), conversion rate optimization (CRO), A/B testing, multi-channel performance analysis
Preferred skills
Agency management, full-funnel campaign design, actionable data insight derivation
Technologies
Google Ads, Meta Ads, Google Analytics, SEO tools
Responsibilities
Develop and implement comprehensive digital performance marketing strategy; Collaborate with external agencies to manage Google Ad campaigns; Oversee creation and management of Facebook and Instagram advertising campaigns; Execute and monitor SEO strategy; Continuously review and optimise advertising campaigns to achieve target ROAS; Partner with Marketing & Brand team to design and execute full-funnel customer acquisition campaigns; Manage paid listings on third-party websites, affiliate networks, and media platforms; Utilise Google Analytics to track and measure marketing performance; Regularly analyse multi-channel performance reports and provide actionable optimisation recommendations; Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates
Seniority
Mid-level, hands-on IC
