Teamleitung Digitales Marketing (m/w/d)
Core
Leading the strategic and operational development of digital marketing activities across E-Commerce, branch communication, and app marketing.
Role type
Senior Digital Marketing Team Lead
Builds
Integrated digital campaigns and marketing strategies for E-Commerce, physical store communications, and mobile applications.
Domain
Retail / E-Commerce / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, Omnichannel management, Team leadership and coaching, Budget planning and resource allocation, Data-driven decision making, KPI tracking and reporting, Cross-functional collaboration, Trend identification.
Preferred skills
Experience in E-Commerce and stationary retail environments, Hands-on technical mindset.
Technologies
GA4, Tag Manager, Tracking and reporting tools.
Responsibilities
Develop and implement digital marketing strategies along the customer journey, Manage and optimize all relevant digital channels including paid media, Plan and optimize integrated marketing measures for reach, engagement, and conversion, Lead, coach, and develop the digital marketing team, Collaborate with Content, CRM, IT, and Analytics teams, Ensure data-based decision making through clean tracking and reporting frameworks.
Seniority
Senior, hands-on IC with team leadership