Analista de Marketing
Core
Strategic marketing analyst driving e-commerce channel performance, customer experience (CX), and sustainable business growth by connecting internal teams with partners.
Role type
E-commerce and CX Marketing Analyst
Builds
E-commerce channel performance, promotional campaigns, and conversion funnel optimization
Domain
Medical technology / E-commerce
Deliverable
product features
Required skills
E-commerce management, promotional campaign planning, conversion funnel optimization, content management, paid media strategy (Google Ads, Meta Ads), data analysis, cross-functional collaboration
Preferred skills
B2B and B2C campaign reporting, sell-in/sell-out analysis, pricing strategy
Technologies
Google Ads, Meta Ads
Responsibilities
Act as the focal point for the e-commerce partner to ensure alignment and execution; Plan and execute promotional campaign calendars including seasonal actions and coupons; Monitor and optimize the conversion funnel proposing continuous improvements; Ensure quality and updates of e-commerce content; Collaborate with Finance, Logistics, Commercial, and Marketing areas; Align with sales and support teams for communication consistency; Monitor pricing and propose competitiveness strategies; Analyze sell-in and sell-out data to identify growth opportunities; Prepare and present performance reports for B2B and B2C campaigns.
Seniority
Mid-level, hands-on IC