Performance Marketing Specialist
Core
Planning, executing, and optimizing digital marketing campaigns across multiple platforms to drive customer acquisition, engagement, and revenue growth.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns for customer acquisition and conversions
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management, Google Ads, Facebook Ads Manager, LinkedIn Ads Manager, data analysis, Microsoft Excel, project management, Salesforce, B2B marketing concepts (MCL, MQL)
Preferred skills
Google Ads certification, global marketing experience (Middle East, Europe, Asia, Africa)
Technologies
Google Ads, Facebook Ads Manager, LinkedIn Ads Manager, Salesforce, Microsoft Excel
Responsibilities
Collaborate with senior paid media manager for campaign launches and reporting; Develop, implement, and optimize paid media campaigns; Conduct keyword research; Manage campaign budgets; Analyze campaign data and generate performance reports; Conduct A/B testing on ad copy and targeting; Collaborate with cross-functional teams.
Seniority
Mid-level (2+ years experience)